O2 is the undisputed leader in the Czech telecommunications market. It has achieved the same leading position in the quality of services provided to its customers.This success has been driven, among other factors, by the successful implementation of the Simple Online Companyprogram, which includes a centralized customer communication solution delivered by Pro Document Services.
Download Case Study (pdf)
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero."
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros.
"The digitalization of communication represents a generational shift that requires at least the same level of innovation and adoption of new technologies as earlier transitions from printed to electronic communication. It is not merely about changing formats and channels, but about applying entirely new principles and approaches.The ALFA technology from Pro Document Services provides us with a unique capability to fully leverage the benefits of digital communication, combined with the speed and flexibility required to build and strengthen a market-leading position in a highly competitive telecommunications environment."
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero."
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius elementum tristique.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero."
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius elementum tristique.
O2 is the undisputed leader in the Czech telecommunications market. It has achieved the same leading position in the quality of services provided to its customers.This has been accomplished, among other factors, through the successful implementation of the Simple Online Company program, which includes a centralized customer communication solution delivered by Pro Document Services.
Maintaining a leadership position means building on success with further success
Being a successful leader in customer communication requires continuous innovation in response to the rapidly evolving expectations and demands of customers, as well as the ability to fully leverage the benefits brought by digitalization and omnichannel communication trends, the widespread adoption of smartphones, and more.
To achieve O2’s objectives in the digitalization of communication, we extended the customer communication solution with our latest ALFA technology. ALFA combines innovation in digital format generation with capabilities that significantly accelerate and streamline content creation and management.
ALFA enabled the transfer of responsibility for content creation and management to business users, including advanced personalization and individualization features. The involvement of IT specialists is no longer required—even for responsive design, optimization for mobile reading, or ensuring compatibility and correct rendering across all commonly used client applications, webmail services, Windows and Mac environments, as well as iOS and Android devices.
In the first phase, ALFA successfully enabled O2 to meet its digitalization goals for the SMS and email channels, which are currently the most widely used by O2 customers.
The content of SMS messages sent by O2 to its customers is fully personalized and tailored to each individual recipient and specific message. Messages include links that allow customers to respond with a single click.
Requirements for the use of email in O2’s digital communication represented a generational shift. Content was moved from attachments directly into the body of the email, including transactional data, supported by a fully responsive modern design and interactivity. For example, customers no longer need to open an attached document to view billing summaries or make payments—they can see everything clearly and intuitively both on large desktop screens and small mobile displays, and respond immediately via a link or by using a QR code for mobile payment.
The rapid progress achieved in the digitalization of SMS and email communication gives O2 the opportunity to take further digitalization steps, leverage additional digital channels, and align objectives across customer care and sales.