Strategy 2025: Key Priorities Not to Miss

  • Do you know the key customer communication trends shaping the year ahead?

  • We have prepared a concise overview of the key areas to focus on in 2025.

    Digitalization and Omnichannel

    Be able to create highly personalized content,
    delivered through the customer’s preferred channel,
    at the exact moment when the information is most relevant to them.

    Mobile Communication

    Today, more than half of customers read their messages on mobile phones and prefer messaging solutions over other communication channels.
    According to many companies, mobile push notifications will soon become the most important communication channel.

    Interactive Communication

    Customers want to be able to respond simply and quickly—
    ideally online, in just one click.

    Time-to-Market

    Demand speed: hours instead of weeks.
    Today’s technologies and omnichannel communication solutions give you a decisive advantage to respond immediately to customer expectations, market developments, and competitive moves.

    Omnichannel Content and Control in the Hands of the Business

    If your templates and the generation of documents, emails, SMS messages, or notifications are hard-coded in applications—and every change must go through IT or even an external supplier—it’s time for a change.
    Modern omnichannel solutions enable business teams to directly manage content and communication channels.

    Effectiveness of Commercial Communication

    Engage your customers with fully personalized and individualized offers.
    Maximize synergies with transactional and service communications.

    Cost Reduction

    Digitalization represents a unique opportunity for significant cost reduction—both direct costs related to sending documents and messages, and indirect costs associated with creating and managing personalized content and orchestrating communications.

    Other stories

    ČPP Adopts the ARCHIVA Electronic Document Archive

    Česká podnikatelská pojišťovna, part of the international insurance group Vienna Insurance Group, serves more than 1 million clients and manages over 1.8 million insurance contracts. With more than one million insured vehicles, it has become the third-largest provider of this type of insurance in the Czech Republic.

    The Rapid Rise of Push Notifications

    More than half of companies believe that within one to two years they will become the most important customer communication channel.

    Why Customer Document Design Matters More Than You Think

    What should be taken into account when designing customer documents?

    Strategy 2025: Key Priorities Not to Miss
    Do you know the key customer communication trends for the year ahead?
    Successful Customer Communication Solution for O2

    O2 Czech Republic has successfully implemented its strategic Simple On-line Company program, which included the central Output Management solution delivered by us to support customer communication at O2.

    Scriptura Engage Received an Excellent Rating in the Forrester Wave

    In the study The Forrester Wave™: Customer Communications Management, Q2 2016, 14 companies were compared based on their current solution offerings.

    Respond with Agility to Market Changes and Competitive Actions

    Do you need to respond with agility to market demands or competitive moves in your customer communication? Change the way you manage customer communication…

    Optimize Communication Based on Customer Preferences

    And build a better Customer Experience this way.

    Pro Document Services Announces Successful Ownership and Management Transition

    Pro Document Services is pleased to announce the successful completion of changes to its governance structure and executive management team.

    Paperless HR Transformation at Kooperativa Insurance

    The architecture and technologies of centralized Output Management are primarily used to deliver modern customer communication strategies. However, they can be just as effectively applied to streamline internal company processes and internal communication. This approach has also been adopted by Kooperativa Insurance.

    Omnichannel vs. Multichannel Communication

    As part of delivering customer solutions, we apply the principles of omnichannel communication. What are its key characteristics, and how does it differ from multichannel communication?

    New Version of the Scriptura Engage Platform

    In the field of customer communication, it is essential to listen to customer needs. That is why our strategic partner, Inventive Designers, has introduced a new, extended version of the Scriptura Engage technology platform.

    New Communication at Kooperativa and Česká podnikatelská pojišťovna

    At Kooperativa and Česká podnikatelská pojišťovna, we have successfully implemented an Output Management solution.

    What to Focus on in Customer Communication to Maximize Value

    There are many trends in customer communication today. Which ones are worth focusing on?

    Mobile Phones Are Today’s #1 Communication Channel

    Can you leverage this better than your competition?

    New Communication at Kooperativa

    We are proud to have contributed to our customer’s success.

    Maximize the Impact of Today’s Customer Communication Trends

    Are you creating a new customer communication strategy or updating an existing one? The trends in this area are clear—omnichannel, digital transformation, and more…

    Inventive Designers Become Part of the Unifiedpost Group

    Our strategic partner and technology provider of the Scriptura Engage platform, the Belgian company Inventive Designers, has become part of Unifiedpost Group, one of Europe’s leading providers of solutions for customer communication technologies and online financial services.

    Avoiding the Biggest Mistakes in Modern Customer Communication

    Avoid the Most Common Mistakes in Customer Communication

    How to Maximize the Value of Customer Communication

    Digitalizing communication is more relevant than ever. What should you focus on?

    Turning Communication into a Superior Customer Experience

    Customer expectations continue to rise, and it is up to you to keep finding new ways to meet them while withstanding the pressure of a highly competitive market. High-quality products or perfectly delivered services alone are no longer enough to ensure customer satisfaction…

    Gain Full Visibility into Your Customer Communications
    It would be hard to find a company for which acquiring and retaining the largest possible base of loyal customers is not a priority. A key prerequisite for achieving this is the ability to communicate in a modern way, maintain a clear overview of communication history, and effectively process customer data.

    Digitalization of Communication at O2
    To achieve its goals, O2 chose our new ALFA technology.

    5 Most Important characteristics of channels in Omnichannel Communication

    Do you know which ones they are?

    Centropol Chose ALFA and OMNICHANNEL MANAGER

    Together, we continue our collaboration toward new successes.

    6 Steps to Choose the Right Communication Tool

    Une communication efficace avec les clients constitue l’un des piliers clés de la gestion de l’expérience client et un levier essentiel pour créer des avantages concurrentiels…

    Conference Engage18 – The X-Factor

    Inventive Designers, our strategic partner and the developer of Scriptura Engage, is organizing the international professional conference Engage18 – The X-Factor.